Irish Medical Information
PO Box 364, Naas,
Co. Kildare
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Ireland, 18-Nov-2011 / Irish Medical Information,

IMI International Medical Information receives award for Best Integrated Marketing Campaign at the 2011 eHealthcare Leadership Awards. IMI were one of more than 300 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding website and digital communications at a special presentation in Orlando on November 9 during the Fifteenth Annual Healthcare Internet Conference. Winners of the 2011 eHealthcare Leadership Awards were selected from nearly 1,200 entries. A total of 114 experts familiar with healthcare and the Internet judged the entries.

Managing Director, Peter Mas-Mollinedo commented, “We are delighted to receive this award as it recognizes our passion for an integrated approach to digital marketing in the health care arena. It shows that multi-channel communications can be really effective when the content is good. It is a great result for our team who have been visionary in this area. I would also like to thank Madeline Doyle and Martina Rudden from Goldshield for their commitment to the project and for their insight into using digital media to educate doctors

Despite the challenging economic environment, organizations have continued to explore and invest in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “A significant number of organizations have made major improvements in their websites, expanded involvement in social media, more fully integrated traditional marketing with new media vehicles, and initiated mobile efforts to better serve current and future customers.

Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.

More organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds.

The eHealthcare Leadership Awards program was developed and first presented 12 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. USA.

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Peter Mas-Mollinedo Managing Director IMI and Martina Rudden from Goldshield


About Irish Medical Information
IMI publishes a wide variety of journals globally covering the major medical specialties in addition to a growing number of online products for doctors, and medical information tools for patients. Continuous product development ensures that our products and services are of constant relevance to the medical profession and non-medical community.

Our core expertise lies in producing outstanding medical content, typically from the latest medical conferences. Our network and team of medical journalists around the world enables us to gather the very best information in clinical research and development. This content is distilled to provide tailored editorial to suit the target audience.

For further information
Irish Medical Information
Karen Ramirez

PO Box 364, Naas,
Co. Kildare

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